Bijouterie Fortier Design: from family craftsmanship to mobile connections

Official visual from Bijouterie Fortier Design. Credit: client website, consulted in 2026.

Jewellery often accompanies an important moment: a promise, a celebration, a legacy passed on. For a jeweller, trust is built through the quality of advice as much as the precision of a repair. In Thetford Mines, this relationship at Fortier is part of a family history that began in 1955.

In 2022, an app developed by ProgExpert added a new point of contact to this world. Its iOS history lists a first version on September 10, followed by an update on November 18. To understand the value of this development, we first need to meet the craft and business it supports.

A history passed on alongside the craft

Rodolphe Fortier founded the jewellery store in Black Lake in 1955 after training in watchmaking. His son François then developed his expertise in jewellery and created Fortier Design in 1992. Combining the family’s activities in 1997 gave rise to the business known as Bijouterie Fortier Design.

The third generation joined this story with Lexee. The client’s website associates her in particular with the arrival of the online store in 2020. The 2022 app therefore followed an initial digital commerce milestone. These are two separate reference points in a broader journey, not dates to be confused.

Services where every detail matters

The service presentation shows the craft’s variety: custom creation, jewellery repair, watch maintenance and repair, appraisal and work with materials. For a new creation, the jeweller notably describes preparing a three-dimensional drawing to visualize the project.

This offering explains why the customer experience is more than buying an available product. Some people come to choose a piece; others want to repair an object that matters to them or imagine a creation. The website and mobile app need to coexist with this advisory relationship, providing clear ways to connect with the business.

Making a world of collections easy to explore

The collections page presents gold, silver and stainless steel jewellery, along with several brands offering different styles. Material, piece type and aesthetic are all possible reference points for discovering this world.

In a catalogue, how information is presented contributes to the quality of the journey. Someone may be looking for a watch, a gift or a piece for everyday wear: their criteria differ. Giving structure to the offering helps people explore without losing the boutique’s character.

In 2022, an update focused on notifications

The version 2.0 note, published on November 18, 2022, describes improvements to receiving offers through notifications and accessing the selected offer. This detail is interesting because it concerns a very practical continuity: moving from a received message to the content someone wants to view.

A notification creates an expectation. When someone taps it, they want to find what just caught their interest. Linking to the right content is therefore part of the experience, as much as the message itself. It is a precise way to approach an improvement, starting with a user action.

A tradition embracing new ways to reach customers

We remember this project for its meeting of continuity and evolution. The craft remains that of a jeweller, with collections, creations and human relationships. Digital tools add opportunities to be discovered and stay connected with customers.

This retrospective highlights ProgExpert’s contribution to mobile development while putting the client’s story first. An application finds its meaning when it fits into a real business, with its values, services and the people it serves.

At Fortier, the relationship begins long before the screen. Mobile opens another path for it.