VICKIE: bringing a Quebec collection to life, from catalogue to mobile

Visual of the VICKIE website preserved in the ProgExpert portfolio. It shows the online store, not a screenshot of the January 2023 mobile version.

Introducing a clothing collection means presenting cuts, fabrics, ways to feel good and ways to express personal style. When a brand also embraces local manufacturing, its world deserves to be understood as a whole. That is what makes VICKIE’s digital journey worth revisiting.

ProgExpert is identified as the app’s developer in the official stores. In its iOS history, January 25, 2023 marks a visual redesign. This milestone was not the beginning of the journey: a first version appears as early as May 2018. Rather, it shows a brand and its digital tools continuing to evolve together.

An in-house collection and an identity to discover

In its official presentation, VICKIE highlights a collection designed and made in Quebec. The brand emphasizes fit and comfort, with the intention of serving women with different figures. This approach gives meaning to product discovery: each garment belongs to a creative world and a way of thinking about fashion.

For a digital project, that identity is an important starting point. Visuals, categories and information should make it possible to recognize the brand and then understand what it offers. A collection needs room to express itself while allowing people to browse the pieces that interest them easily.

Clearly distinguishing the VICKIE collection from the store’s offering

The catalogue described by the brand is not limited to its in-house collection: it also includes accessories and a selection of other brands. It is therefore important to distinguish garments from the VICKIE collection, presented as locally made, from the full range of products sold in the store.

This distinction matters to customers and to the project’s story. Someone may come to discover the Quebec collection, then complete an outfit with other items. Catalogue organization should help them understand that offering without losing track of their search.

From the website to phone use

The visual preserved in the ProgExpert portfolio shows an online store organized around a catalogue, categories and filters. Product photography holds a central place. Navigation cues also make it possible to explore clothing and accessories.

Mobile adds another browsing context: discovering something between activities, returning to an item already noticed or reading about a new arrival. On a smaller screen, these same intentions need to remain understandable. Design’s role is then to put important information in the right place and support discovery of the collections.

The 2023 redesign: a new visual chapter

Version 4 of the app, dated January 25, 2023, announces a visual redesign. Another version published the same day mentions a background colour adjustment. These notes provide a precise reference point for discussing the update.

A redesign allows a fresh look at how products, categories and actions come together in the interface. It may restore consistency, better showcase an identity or refine reading details. These issues are part of design work; they go beyond choosing a new colour.

Maintaining a connection with customers

The app’s official descriptions also mention notifications and account access. These points of contact can extend catalogue discovery and encourage people to return to the brand. They are most valuable when integrated into a recognizable experience.

This project reminds us that digital commerce can bring together several dimensions: presenting a collection, searching for products and finding opportunities to stay connected with customers. The technical contribution finds its place within this whole.

By revisiting VICKIE’s evolution, we want to highlight a local brand and the continuity of a digital project. The January 2023 redesign becomes a chapter in that story: a visual experience renewed around an already well-established world of fashion.